News

Using Gifting To Ignite Card-Linked Offers

10.7.2016 in #News

September, 2016 12:00 ET | Source:  Pymnts.comA Card-linked offers have struggled to get traction for lots of reasons. But Keith Smith, president of Wonder Technologies and card-linked offer veteran, says he knows why. In this week’s installment of The Matchmaker Is In series, hosts Karen Webster and economist and “Matchmakers” author David Evans talk to Smith about his belief that gifting is the ignition that merchants and consumers need to give them a new lease on life. It’s been a rough road for card-linked offers. In theory, the fostering of a connection between merchants and customers by integrating offers directly into the network-branded account they’re using at the merchant sounds ideal. But as Karen Webster pointed out last year, these offers and promotions ecosystems have been around for years and raised a ton of capital but have failed to turn the heads of a critical mass of merchants or consumers to get traction. In the ...

Auburn Athletics Launches New Official Mobile App

09.2.2016 in #News

September 02, 2016 12:00 ET | Source:  Auburn Tigers Sept. 1, 2016 Auburn, Ala. —Auburn Athletics, FOX Sports College Properties and Hopscotch, a mobile-technology leader for sports and live events, released the new official mobile app of Auburn Athletics. It is free and available for immediate download on the App Store and on Google Play. “It was important for us to upgrade our mobile app presence with the latest and greatest technology,” Associate Athletics Director for Strategic Communications Cassie Arner said. “This new app lets Auburn fans engage with their favorite teams in a more personalized way. This app also creates better opportunities to deliver needed information and compelling content directly to our fans.”   The new app provides: Info for multiple sports: Fans can select their favorite student-athletes and sports to personalize app content. Football, soccer, volleyball and equestrian are in the app now. All men’s and women’s teams will be added to the app within weeks. Scores: Fans can access ...

Ole Miss And Hopscotch Launch New Mobile App

09.2.2016 in #News

-Technology offers new fan-engagement capabilities- September 01, 2016 12:00 ET | Source:  OleMiss OXFORD, Miss. -- Just in time for the college football season, Ole Miss and Hopscotch, a mobile-technology leader for sports and live events, launched a new mobile app. The Ole Miss Athletics app is free and available for immediate download on the App Store and Google Play. “The new Ole Miss Athletics app gives Rebel fans more than just a gameday app. It gives students, alumni and fans a 24/7/365 connection to the action, the student-athletes and the school they love,” said Michael Thompson, Ole Miss Senior Associate Athletics Director, Communications & Marketing. “Hopscotch has been awesome to work with, and their technology and service is best in class.” With the new app, Rebel fans receive: All-team access: The school’s app is a one-stop shop for all men’s and women’s varsity teams. Fans can select their favorite student-athletes and teams to personalize app content. Scores: Fans can ...

Are Gift Cards A Path To Retail Loyalty?

11.26.2015 in #News

A recently released survey shows — perhaps surprisingly — that gift cards are at the top of consumers’ holiday wish list. Is there a way for retailers to turn this trend into long-term relationship with shoppers after the holidays have come and gone?  Posted on November 26, 2015 By pymnts http://www.pymnts.com Gift cards, while they may seem like an impersonal gift, are more popular and desirable than ever. In an era when shoppers want options, they receive high marks on holiday gift lists across generations and as new innovations continue to flood the market. They have also made the leap to the digital age, and are now an excellent option for online shoppers as well. However, gift cards aren’t just great for consumers — they are also a win for retailers. The gift of store credit creates a host of new opportunities for retailers to engage and deepen relationships with existing customers and card ...

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