Blackhawk Network Acquires CashStar for $175 million; Establishes a Leadership Position in First-Party Digital Gift Card Market; Transaction is Accretive to Adjusted EPS for 2018
08.30.2017 in #PressAugust 30, 2017 | source: prnewswire.com PLEASANTON, Calif., Aug. 30, 2017 /PRNewswire/ -- Blackhawk Network, Inc., a global financial technology company ("Blackhawk"), announced today that it has acquired CashStar, Inc., a leading provider of gift card commerce solutions at the forefront of mobile payments and digital gifting innovation. The acquisition strengthens Blackhawk's position in the emerging digital gift card market and establishes Blackhawk as a leading provider in the fast growing first-party digital gift card market. The first-party gift card market transaction dollar volume is estimated in excess of $100 billion with digital being the fastest-growing segment of that market. CashStar's commerce platform enables retailers to market, sell and distribute digital and plastic gift cards in the first-party digital card business, which is directly to consumers and businesses across a wide range of channels. With CashStar's flexible platform, merchants can use digital and physical gift cards to engage consumers throughout the customer lifecycle, including marketing and promotions, sales and customer ...
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